Privacy Policy

Enhanced E-commerce Business Portal Privacy Policy

Welcome to our Privacy Policy. This document outlines how we safeguard your information while you engage with our website.

At Bportal, we prioritize your privacy and are dedicated to protecting any personal information you provide while using our services. Rest assured, any information collected will be handled in accordance with this privacy statement.

When we refer to "we", "us", "our", or "Bportal", we are talking about Bportal Pty Ltd ABN 13 140 608 528, which operates under various trade names such as BPortal, WHFE Engineering, and Comfy Solutions, including its international subsidiaries.

This Policy is in compliance with the Australian Privacy Act 1988 (Cth) and adheres to privacy and data protection laws across all jurisdictions where we operate. Please note that we reserve the right to update this Policy periodically, and any changes will be reflected on our website.

It's important to note that while we strive to maintain your privacy, we cannot be held responsible for the privacy practices of websites linked to ours.

What Information We Collect

We may collect the following information:

- Name and job title
- Contact information including email address
- Demographic information such as postcode, preferences, and interests
- Other information relevant to customer surveys and offers

How We Use Your Information

We collect this information to better understand your needs and provide you with improved services. Specifically, we use your information for:

- Internal record keeping
- Improving our products and services
- Sending promotional emails about new products, special offers, or other information we think may interest you
- Conducting market research to customize our website according to your interests

Security Measures

Your security is paramount to us. We have implemented robust physical, electronic, and managerial procedures to prevent unauthorized access or disclosure of your information. When you order products through Bportal Online, rest assured that we've designed the process with your security and privacy in mind. Credit card information is securely stored in encrypted form and complies with the highest security standards.

Cookie Usage

Our website utilizes cookies to enhance your browsing experience. These small files help us analyze web traffic and tailor our website to your preferences. While cookies allow us to provide you with a personalized experience, you have the option to decline them through your browser settings. However, this may limit certain functionalities of the website.

Links to External Websites

While we may link to external websites for your convenience, please be aware that we do not control the privacy practices of these sites. Once you leave our website, any information you provide to these external sites is not governed by our Privacy Policy.

Controlling Your Personal Information

You have the option to control the collection and use of your personal information. You can indicate your preferences regarding direct marketing by selecting the appropriate option when filling out forms on our website. If you've previously agreed to receive promotional materials from us, you can change your mind at any time by contacting us.

We do not sell, distribute, or lease your personal information to third parties without your consent, unless required by law.

Questions or Concerns?

If you have any questions or concerns regarding our Privacy Policy or the way we handle your personal information, please contact our Privacy Officer at 

If you are unsatisfied with our response to your complaint, you have the option to escalate the matter to the Office of the Australian Information Commissioner.

Thank you for entrusting us with your personal information. We are committed to maintaining the utmost transparency and protecting your privacy.


Office of the Australian Information Commissioner


Phone:  1300 363 992